When asked why it chose Tears of the Kingdom as its first $70 Nintendo Switch game, a Nintendo spokesperson simply reiterated that the company will "determine the suggested retail price for any Nintendo product on a case-by-case basis." Still, it's a surprising choice for Nintendo to make that pricing change to just one exclusive game almost six years into the Switch's life span. Still, Zelda's price tag indicates that going forward, Nintendo will at least consider raising the price of its most anticipated games to $70. Preorders just went live for Pikmin 4, which launches on July 21, after Tears of the Kingdom, and it only costs $60. Nintendo claims that not every one of its significant first-party game will be $70, and we can actually already see that in action. To get more insight into the price shift, I spoke to Omdia Principal Analyst George Jijiashvili, who explains what has caused the price of games to go up in recent years and how Tears of the Kingdom demonstrates that Nintendo will "remain flexible about first-party title pricing." Ultimately, Nintendo fans are finally starting to feel the impact of inflation that's been sweeping across the game industry, even if it's only "on a case-by-case basis" for now. The Legend of Zelda: Tears of the Kingdom – Official Trailer #2 "We determine the suggested retail price for any Nintendo product on a case-by-case basis." "No," the spokesperson said when Digital Trends asked if this is a new standard. While Nintendo will release Tears of Kingdom at $70, a spokesperson for the company tells Digital Trends that this will not always be the case for its first-party games going forward. It also raised questions about what the future of pricing for Nintendo games will be, especially as Sony, Microsoft, and third-party publishers all upped the cost of their new games in recent years. News that Tears of the Kingdom, a sequel to one of the bestselling and most critically acclaimed titles on the system, will have an increased price compared to its predecessor came as a surprise over three-and-a-half years after its announcement. The Legend of Zelda: Tears of the Kingdom will be Nintendo's first Switch game to be priced at $70. In the meantime, both the Xbox Series X and PlayStation 5 will launch later this year, which could help bolster GameStop’s hardware and accessory sales during the 2020 holiday season. Those physical products present a more time-proof strategy for GameStop, which could help sustain the business if games transition to a full-fledged digital medium. The upgraded plan refocuses subscribers’ attention to the game chain’s assortment of collectibles, including toys and apparel. That poses a problem to GameStop’s old business model, which relied on selling new and pre-owned physical games. Increased interest in streaming, thanks to services like Google Stadia and Xbox Game Pass, cuts into physical game purchases more and more each year. The overhaul comes at a critical time for GameStop, which recently shuttered hundreds of locations. The loyalty program now features two subscription levels: A $20 a month tier that includes a physical subscription to Game Informer and a $15 version that includes digital copies of the magazine. Pro members receive more perks under the revised plan, such as additional offers and savings during Pro Days sales. Based on customer feedback, our PowerUp Rewards Pro-level membership has evolved to provide our most loyal customers the opportunity to choose how they want to be rewarded,” GameStop Chief Customer Officer Frank Hamlin said in a statement. ![]() ![]() ![]() “As part of an extensive test on identifying how we could enhance our PowerUp Rewards loyalty program, we recognized there are customers of all types that want to be rewarded in a variety of ways across a mix of gaming and collectible products that we offer. Hogwarts Legacy’s latest PS5 update has been delayed The best multiplayer games on Nintendo Switch The best games on Xbox Game Pass for right now (February 2023)
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